Amazonia Emprende

Amazonia Emprende Rebranding 🌿✨

As a UX/UI Designer, I had the opportunity to lead the rebranding of Amazonia Emprende, an organization dedicated to promoting sustainable entrepreneurship in the Amazon region.

Project Goal
Revamp the brand’s visual identity and digital experience, aligning its image with its social and environmental impact mission while strengthening its connection with entrepreneurs, investors, and strategic partners.

Process & Approach
By applying Design Thinking methodologies, we tackled the redesign with user empathy, conducting research, ideation, and prototyping to ensure an effective visual and functional solution.

🔹 Visual Identity: Modernized the brand’s graphic identity with a color palette inspired by the Amazon’s biodiversity and a more accessible, contemporary typography.

🔹 Redesigned UX/UI: Improved site navigation by optimizing the information architecture and interface for a more intuitive and engaging experience.

🔹 Brand Consistency: Ensured a cohesive visual identity across all digital and physical touchpoints, reinforcing brand perception.

Results
✅ Clearer communication of Amazonia Emprende’s mission and values.

✅ Optimized user experience, making key information more accessible and enhancing platform interaction.

✅ A revamped design that conveys innovation, sustainability, and growth.

This project reflects my commitment to strategic design and creating a positive impact through creativity and functionality. 🚀