Backing, BTL Agency

🔹 Art Director & Graphic Designer

As an Art Director and Graphic Designer at a digital design and BTL agency, I specialized in creating innovative concepts and memorable experiences that emotionally connected with diverse audiences. My key responsibilities included:

🔹 Creative Conceptualization – Designed and led original ideas for campaigns and activations that integrated digital and BTL elements, achieving significant audience impact.

🔹 Creating Unique Experiences – Developed strategic visual solutions that transformed conferences, symposiums, and events into unforgettable experiences aligned with client goals.

🔹 Visual Supervision – Ensured the quality and consistency of deliverables, aligning them with brand identity and project objectives.

🔹 Team Leadership – Managed creative and multidisciplinary teams to execute high-level projects, delivering outstanding results.

🔹 Graphic & Digital Design
🔹 User-Centered Design (UX) – Created intuitive and visually appealing interfaces for digital environments, complementing BTL activation strategies.

🔹 Graphic Material for Events – Designed visual identities, signage, stage designs, and presentations to ensure a seamless experience at conferences and symposiums.

🔹 Campaign Production – Developed materials for digital and print media, balancing creativity with functionality.

🔹 Strategy & Innovation
🔹 Disruptive Concepts – Implemented innovative ideas that combined creativity and technology, generating impact and surprise in every activation.

🔹 Digital & Physical Integration – Designed visual strategies that connected digital and in-person experiences, maximizing campaign reach and engagement.

🔹 Experience Optimization – Continuously analyzed and improved audience interaction with visual elements to ensure effective and memorable results.

✅ This experience allowed me to refine my ability to transform ideas into strategic visual solutions, create deep connections between brands and audiences, and lead projects with a high level of creativity and innovation. 🚀