Sagacol

Graphic Designer at Sagacol Colombia

As a Graphic Designer at Sagacol Colombia, I was responsible for developing visual solutions to strengthen the brand’s presence in the natural and healthy products market. During my time at the company, I played a key role in creating visual content that reflected Sagacol’s core values of quality, freshness, and naturalness, essential to its brand identity.

Key Responsibilities:
🔹 Visual Identity Development: Created and maintained the brand’s graphic identity, ensuring consistency across all touchpoints, from packaging to advertising campaigns.

🔹 Promotional Material Design: Designed marketing visuals for social media, advertisements, brochures, and digital content, highlighting the natural benefits of the products and their contribution to well-being.

🔹 Brand Experience Creation: Designed visual elements that effectively communicated freshness, quality, and naturalness, positively impacting consumer perception.

🔹 Digital Content Optimization: Contributed to enhancing the brand’s digital presence, designing visual interfaces for the website and social media, always prioritizing intuitive and engaging user experiences.

🔹 Team Collaboration: Worked closely with marketing and communication teams to ensure visual strategies aligned with promotional campaigns and company goals.

Key Achievements:
✅ Increased Brand Visibility: Strengthened Sagacol’s identity, emphasizing its natural and healthy products, which led to greater recognition and customer loyalty.

✅ Development of Integrated Campaigns: Played a role in designing digital and physical marketing campaigns, enhancing customer interaction and reinforcing the brand image.

At Sagacol Colombia, I applied my creativity and graphic design skills to help the company stand out in a competitive market, always focusing on authenticity, freshness, and product quality. 🚀